2016: Is this the Year to “Go Digital?”

When an industrial giant like GE starts to move all your health data into the cloud using their new Predix cloud offering, you sit up and take notice. It’s clear that “digital” has gone well beyond Facebook and Google+. What does this mean for the enterprise?

The consumerization of IT means many of us have been acting and interacting in more digitally sophisticated ways at home and in our social circles than we do at work. In fact, in some cases, enterprise computing has lagged behind personal computing when it comes to the digital revolution. No doubt the scale of any decision to “go digital” is fed by considerable investment apprehension. Many large enterprises believe they can’t possibly act quickly enough to keep up with the steady march of new innovations emerging in the marketplace. This hesitation often translates into lots of talk about technology with little action. Especially when decisions about technology involve a radical change to a company’s way of doing business.

Instead of asking “What are digital technologies?” and “What does digital transformation mean?,” enterprises need to be asking “How can we use advances in technology to create sustainable and market-disrupting value?” Making sense of the dizzying rate of technological change is a matter of looking at it through your own, familiar and trusted business perspective.

In a new white paper, Avoiding the Siren Song of Technology: Focusing your Digital Strategy on Business Outcomes, I explore the ways leading enterprises are taking advantage of emerging technologies and as-a-service solutions to build a “digital fabric” to connect with and influence their customers, employees, partners and providers. By building a digital fabric, organizations can create new digital value in four distinct areas:

  • Digital customer experience
  • Digital products and services
  • Digital supply chain and manufacturing
  • Digital enablement and productivity

Enterprises should only invest in the opportunities that are right for them and on which they can capitalize over the long term. Understanding both the industry and the enterprise-specific market potential of these areas will help individual companies identify the initiatives that lead to the most promising solutions for their unique business objectives. Those that have been successful at traversing this new ground have been so, at least in part, because they have built healthy relationships with partners that bring market insight or help to build capabilities that are designed specifically for their sustained growth.

Read the new white paper or contact me directly to discuss further.

A digital reboot

It is almost two years since I last posted anything on this blog.

A lot happened in these two years. Remember in 2014 when every business conversation was all about Facebook, social and the social enterprise? And before that it was all about having a mobile presence and platform? And then it was all about big data?

2015 brought all these buzzwords together and to the ground. Suddenly we had the technology to carry out these ideas and conversations on how to use these technologies turned into mainstream. It was not just about outsourcing any longer. Nor was it just about technology & IT supporting business – it was much more now.

It was about leapfrogging transformation using the possibilities of technology.

Technology moved in 2015 from the back office to the enterprise front office. Enterprises are more interested in following technology trends in the Silicon Valley than they are in following best practices in the Outsourcing Capitals of Asia. Also the questions they ask themselves have changed – while operational excellence is still important, there is a limit to how much you can grow a business by cost cutting.

Technology can now drive revenues if you leverage it, or can bring down your current business model like a house of cards if you ignore it. And it is not about the individual technologies themselves, it is about how you can orchestrate this along with old & new business process to create new businesses & customers you never thought possible.

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And when you are right in the midst of this storm as a consultant, you realise very quickly that what started out as a “digital transformation” is actually a business transformation.

Client conversations are very different today – they are all about how to steer and manage this change. Business Transformation using Technology can be intimidating – triggering more resistance than action.

Multiple topics that I had blogged about have now taken on a new meaning in this situation.  And almost every question that I had asked myself or explored 2 years ago just got challenged. There are new topics to explore.

It is time to reboot my blog.

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