2016: Is this the Year to “Go Digital?”

When an industrial giant like GE starts to move all your health data into the cloud using their new Predix cloud offering, you sit up and take notice. It’s clear that “digital” has gone well beyond Facebook and Google+. What does this mean for the enterprise?

The consumerization of IT means many of us have been acting and interacting in more digitally sophisticated ways at home and in our social circles than we do at work. In fact, in some cases, enterprise computing has lagged behind personal computing when it comes to the digital revolution. No doubt the scale of any decision to “go digital” is fed by considerable investment apprehension. Many large enterprises believe they can’t possibly act quickly enough to keep up with the steady march of new innovations emerging in the marketplace. This hesitation often translates into lots of talk about technology with little action. Especially when decisions about technology involve a radical change to a company’s way of doing business.

Instead of asking “What are digital technologies?” and “What does digital transformation mean?,” enterprises need to be asking “How can we use advances in technology to create sustainable and market-disrupting value?” Making sense of the dizzying rate of technological change is a matter of looking at it through your own, familiar and trusted business perspective.

In a new white paper, Avoiding the Siren Song of Technology: Focusing your Digital Strategy on Business Outcomes, I explore the ways leading enterprises are taking advantage of emerging technologies and as-a-service solutions to build a “digital fabric” to connect with and influence their customers, employees, partners and providers. By building a digital fabric, organizations can create new digital value in four distinct areas:

  • Digital customer experience
  • Digital products and services
  • Digital supply chain and manufacturing
  • Digital enablement and productivity

Enterprises should only invest in the opportunities that are right for them and on which they can capitalize over the long term. Understanding both the industry and the enterprise-specific market potential of these areas will help individual companies identify the initiatives that lead to the most promising solutions for their unique business objectives. Those that have been successful at traversing this new ground have been so, at least in part, because they have built healthy relationships with partners that bring market insight or help to build capabilities that are designed specifically for their sustained growth.

Read the new white paper or contact me directly to discuss further.

A digital reboot

It is almost two years since I last posted anything on this blog. A lot happened in these two years. Remember in 2014 when every business conversation was all about Facebook, social and the social enterprise? And before that it was all about having a mobile presence and platform? And then it was all about […]

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Are you ready to deliver your newly signed IT contract?

As this new business year begins, I want to start with a post that sets the note for my study topic in the first quarter of 2014. It is the demand for continuity in every sense – after signing an IT contract – a topic often ignored: SERVICE TRANSITION. Service Transition has nuances that go […]

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How to discuss assumptions in proposals to your benefit

The ubiquitous Assumptions section Each IT proposal has a section towards the end – just before the financials and pricing, there is a small section with a list of assumptions on which this proposal is based on. And when it comes to the discussion table, both providers and IT buyers fumble with how to deal […]

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Will data growth overwhelm your data sensitivity policy?

Most conversations with End User Computing service providers noticeably center around service catalogs and service levels. In the heat of the discussion, there is one topic that sometimes gets neglected – Media Sanitization i.e. how is erasure of data dealt with after media is recycled. And while firms are focusing on immediate insight coming from […]

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How to run your IT like a business using Service Levels

Using Service Levels to run IT like a business

There is growing interest in running IT like a business. Internal IT departments are competing against alternative services (a.k.a. Shadow IT) and are under pressure from growing expectations due to what the industry calls consumerization of IT. IT leaders across organizations are stepping up their act to go from an internal operations to fill the […]

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